Privacy policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.scentinthecity.com (the “Site”).
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device.
As you browse the Site, we also collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and how you interact with the Site.
We refer to this automatically collected data as “Device Information.”
We collect Device Information using the following technologies:
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Cookies – small data files that often include an anonymous unique identifier. For more details and to manage cookies, visit allaboutcookies.org.
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Log files – track actions occurring on the Site, including your IP address, browser type, ISP, and timestamps.
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Web beacons / tags / pixels – electronic files that record browsing behavior or conversions (e.g., through Meta, Google Ads, or Klaviyo).
When you make a purchase or attempt to make a purchase, we also collect Order Information, including your name, billing and shipping address, payment details (Shopify Payments, PayPal, or other), email address, and phone number.
When we refer to “Personal Information” in this policy, we mean both Device Information and Order Information.
How We Use Your Personal Information
We use Order Information to:
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Process payments, fulfill orders, arrange shipping, and send invoices or confirmations;
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Communicate with you regarding your order or account;
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Screen for potential risk or fraud; and
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Provide information or marketing consistent with preferences you’ve opted into.
We use Device Information to:
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Improve and optimize our website experience;
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Analyze marketing performance (Google Analytics, Meta Pixel, TikTok Pixel, etc.);
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Detect fraud or suspicious activity;
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Personalize ads or offers.
Marketing, Emails, and SMS
If you subscribe to our newsletter, email campaigns, or text updates, we will use your contact information to send promotional materials.
You can unsubscribe from any communication at any time using the “unsubscribe” or “opt-out” links in our emails or by contacting us directly at info@scentinthecity.com.
We may also use remarketing tools such as Google Ads, Meta Ads, and Klaviyo to deliver personalized advertising based on your activity on our website.
Sharing Your Personal Information
We share your Personal Information with trusted third parties to operate our store and marketing channels:
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Shopify powers our online store. Read Shopify’s privacy policy here: Shopify Privacy
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Google Analytics, Meta, and TikTok Ads help us understand traffic and advertising performance.
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Payment processors (e.g., Shopify Payments, PayPal) handle transactions securely; we do not store your credit card details.
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Email platforms such as Klaviyo or Shopify Email manage our newsletters and automated campaigns.
We may also share information to comply with legal obligations, respond to lawful requests, or protect our rights and business.
Behavioural Advertising
We use your information to provide targeted ads or marketing communications that may interest you.
You can learn more about targeted advertising and how to opt out here:
You can also manage ad preferences globally through the Digital Advertising Alliance Opt-Out Portal.
Do Not Track
We do not alter our Site’s data collection and use practices when we receive a “Do Not Track” signal from your browser.
Your Rights
If you are a European or UK resident, you have the right to access, correct, update, or delete your personal information.
If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) to request access or deletion of personal data we hold about you.
To exercise these rights, please contact us at info@scentinthecity.com.
Please note that your information will be transferred outside of your home country, including to the United States and Canada.
Data Retention
We retain Order Information for as long as necessary to fulfill your purchase and comply with legal or accounting requirements, unless you request deletion.
Security & Third-Party Liability Disclaimer
We use commercially reasonable measures to protect your data.
However, we are not responsible for breaches or unauthorized access that occur through third-party platforms such as Shopify, Google, Meta, PayPal, or other integrated services.
Changes
We may update this Privacy Policy periodically to reflect new practices, technologies, or legal requirements.
Contact Us
For more information about our privacy practices, please contact us by email at info@scentinthecity.com, or by mail at:
Scent In The City
Attn: Privacy Compliance Officer
4232 SW 51st Street REAR
Fort Lauderdale, FL 33314
United States
